Sony FE 28-70mm f2 G Master Lens
Product Code: 3210047

Sony FE 28-70mm f2 G Master Lens

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The Sony 28-70mm f2 G Master Lens is a versatile zoom lens featuring G Master optics for superior sharpness and smooth bokeh. With a constant f2 aperture, an 11-blade diaphragm, and four advanced XD Linear Motors, the lens provides precise autofocus and stunning clarity across the focal range. This compact, weather-sealed lens is highly portable, maintaining reliable performance when out on location.

Sony 28-70mm f2 G Master Lens Key Features:

  • 28-70mm zoom lens with G Master optics for detailed clarity
  • Fast and silent autofocus driven by four XD Linear Motors
  • Excellent low-light performance, thanks to a bright f2 aperture
  • Smooth, rounded bokeh with an 11-blade circular diaphragm
  • Impressive G Master optics include 20 elements in 14 groups
  • Includes 3 AX, 3 Super ED, 1 ED, and 3 Aspherical elements
  • Close focusing distance of 0.38m, perfect for detailed shots
  • 0.23x maximum magnification for close-ups with excellent detail
  • Optical suppression reduces focus breathing directly within the lens
  • Floating focus system for sharp shots at any focal length
  • Compatible with Sony breathing compensation for cinematic effects
  • Nano AR Coating II minimises reflections, flare, and ghosting
  • Fluorine-coated front element repels water, dust, and oil
  • Weather-sealed for reliable outdoor shooting in varied conditions
  • Compact and lightweight at just 918g, easy to handle and carry
  • Includes a protective lens hood, front and rear caps, and a soft case

How to Use the Sony 28-70mm f2 G Master Lens

Achieve Stunning Resolution with Optical Precision

The Sony 28-70mm f2 G Master Lens provides exceptional image quality across the frame. The lens features 20 elements in 14 groups, including three XA elements and one ED element, which work together to reduce chromatic aberration and distortion. This construction ensures high-resolution images with vibrant colours, even at wide apertures like f2 across the focal range.

The Nano AR Coating II minimises ghosting and flare, optimising clarity in challenging lighting and maintaining consistent image quality across the 75°-34° angle of view (full frame) / 54°-23° angle of view (APS-C). The G Master Lens also offers a close focusing distance of 0.38m and a maximum magnification of 0.23x, enabling crisp, detailed close-ups that precisely capture fine textures and intricate elements.

Experience Fast, Silent Autofocus and Reliable Tracking

Powered by four XD Linear Motors, the 28-70mm f2 G Master Lens provides fast, accurate, and nearly silent autofocus, making it well-suited for various environments. The XD motors smoothly drive the elements, ensuring quick, stable focus even during continuous shooting at high frame rates. The lens tracks subjects with precision up to 120fps (when paired with Sony Alpha cameras), perfect for action photography and videography. This performance aligns the lens with Sony’s advanced camera bodies, providing a dependable option for fast-paced scenarios where accuracy is essential.

Record Smooth, Consistent Video

Designed to minimise focus breathing, the G Master lens features optical suppression and is ideal for filmmakers, providing framing consistency during focus shifts. The lens supports Sony's breathing compensation technology with a customisable zoom rotation speed and declicked aperture controls to create seamless, cinematic focus transitions when paired with Sony cameras.

Capture Beautiful Bokeh

The Sony 28-70mm f2 G Master Lens’s 11-blade circular aperture creates smooth, rounded bokeh, adding depth to portrait photography and close-up shots by separating the subject from the background. The lens maintains a constant f2 aperture throughout the zoom range, enhancing its low-light capabilities and allowing for shallow depth-of-field effects.

Customise and Streamline Your Shoot

The Sony 28-70mm f2 G Master Lens houses adaptable hardware features, including a precise aperture ring with F-stop engravings and an IRIS Lock switch to prevent accidental adjustments. The aperture click switch allows seamless or stepped control for greater versatility, whilst the zoom ring includes a smoothness switch, preventing unintentional zooming during transportation. Dual customisable focus hold buttons enhance usability, while the Linear Response MF focus ring ensures precise, responsive manual focus control.

Shoot with Confidence in Any Environment

Built for frequent, everyday use, the 28-70mm f2 G Master Lens offers reliability, even in demanding environments. This equipment is surprisingly compact and portable for a lens with this focal range, measuring 92.9 x 139.8 mm and weighing just 918g. Its dust and moisture-resistant construction protects internal components in challenging environments, while the fluorine-coated front element repels water, dust, and oil. The included petal-shaped lens hood provides additional front element protection, attached via bayonet mount. The front of the lens also has filter thread of 86mm for additional aesthetic and protective filters.

What’s in the box?

  • 1 x Sony 28-70mm f2 G Master Lens
  • 1 x Lens Hood - ALC-SH182
  • 1 x Lens Front Cap - ALC-F86S
  • 1 x Lens Rear Cap - ALC-R1EM
  • 1 x Soft Case

Sony 28-70mm f2 G Master Lens Product Video:

Review | Sony A1 II and 28-70mm f2 G Master Lens

FAQs:

What is a Sony G Master lens?

Sony designed the G Master Range with advances in camera performance and soaring creative ideals in mind. Each Sony G Master lens in this series is built with a clear vision of future developments in the photography industry, ensuring every G Master lens is futureproof enough to take advantage of everything the next generation of Sony cameras offers. G Master lenses are well-celebrated for their excellent image quality, speed, and reliability.

What cameras does the Sony 28-70mm f2 G Master Lens pair well with?

Аѕ а G Маѕtеr lеnѕ, Ѕоnу hаѕ dеѕіgnеd thе Sony 28-70mm f2 G Master Lens tо bе futurерrооf аnd mахіmіѕе thе роtеntіаl оf thеіr саmеrа bоdіеѕ. Whеn раіrіng thіѕ lеnѕ wіth thе lаtеѕt Аlрhа саmеrаѕ, uѕеrѕ саn unlосk thе bеѕt оf whаt Ѕоnу оffеrѕ fоr а mоrе ѕеаmlеѕѕ ѕhооtіng ехреrіеnсе. Раіrіng соmраtіblе рrоduсtѕ іѕ раrtісulаrlу uѕеful fоr ѕроrtѕ аnd wіldlіfе рhоtоgrарhеrѕ, grаntіng thеm ассеѕѕ tо thе lаtеѕt АІ-bаѕеd аutоfосuѕ оn саmеrаѕ lіkе thе Sony A1 II Digital Camera fоr сарturіng ѕubјесtѕ іn ѕtunnіng rеѕоlutіоn.

What is the equivalent focal length of this lens on an APS-C camera?

The Sony FE 28-70mm f2 G Master Lens can be used on APS-C cameras, offering a 42-105mm equivalent focal length for a 1.5x crop factor.

What size is the filter thread on the Sony FE 28-70mm f2 G Master lens?

The Sony FE 28-70mm f2 G Master lens has a filter thread of 86mm. Find compatible filter options here.

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Product Specification

Angle Of View 75°-34° (35mm), 54°-23° (APS-C)
Aperture Blades 11
Autofocus Motor XD Linear Motor
Colour Black
Crop Factor APS-C (1.5x)
Enlargement Ratio Maximum Magnification ratio of 0.23x
Filter Thread [mm] 86mm
Focal Length ~ Wide [mm] 28.0
Focus Mechanism XD Linear Motor
Hood Model ALC-SH182
Lens Elements 20
Lens Groups 14
Lens Mount Sony E-Mount
Lens Type Standard Zoom
Max Aperture ~ Tele f2
Max Aperture ~ Wide f2
Minimum Aperture f22
Minimum Focus Distance [m] 0.38
Sensor Format Full Frame
Size 92.9 x 139.8 mm
Weight [g] 918.00
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Your flexible credit options available

Interest Bearing

with a choice of repayment plans over 12, 24 or 36 months 13.9% APR (representative)

Buy now pay later

36 month loan with a six month deferral period, 18.9% APR (representative)

Interest Bearing Finance

This option comprises term loan with a choice of repayment plans over:

  • 12 months
  • 24 months
  • 36 months

The balance of the finance agreement is payable directly to Novuna Consumer Finance in equal monthly instalments by monthly direct debit. The direct debit payments will commence at the end of the first month following receipt of your goods. The interest rate charged is 13.9% APR (representative). Late payment and early repayment penalties apply; full details of these will be provided in the loan agreement pack.

For customers based in the Channel Island, please call us to apply for finance

  12 Months 24 Months  36 Months 
Cash price  £3,049.00  £3,049.00  £3,049.00
Deposit £0.00 £0.00 £0.00
Loan Amount £3,049.00 £3,049.00 £3,049.00
Monthly Instalment 11 x £272.44 23 x £145.07 35 x £102.85
Final Instalment £272.44 £145.07 £102.85
Total Amount Repayable £3,269.28 £3,481.68 £3,702.60
Representative 13.9% APR 13.9% APR 13.9% APR

Buy now pay later

The Buy Now Pay Later option comprises a 36 month loan following a six month deferral period.

During the six-month deferral period, it is possible to pay off the loan, either by way of a lump sum or in smaller amounts. If the loan is partially repaid within six months, the remaining interest will be adjusted to reflect the new balance. If the loan is fully repaid within the six-month deferral period, then no interest is payable, however, a £29 early settlement fee is payable in respect of repayments within these six months.

Following the six-month deferral period, Novuna Personal Finance will initiate a monthly direct debit payment for the remaining duration of the loan. Interest will be charged at a rate of 18.9% APR (representative) on outstanding balances (backdated to the first date of the loan). Novuna Personal Finance will send a reminder letter approximately one month before the six-month deferral period is due to elapse.

For customers based in the Channel Island, please call us to apply for finance

  Balance settled in full within the six month deferral period Balance NOT settled in full within the six month deferral period
Cash price £300 £300
Deposit £0 £0
Loan Amount £300 £300
Settlement fee £29 £0
Settlement payment £329 -
Monthly Instalment - 36 x £11.57
Total Amount Repayable £329 £416.52
Representative 18.9% APR 18.9% APR


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Product Code: 3210047-wex Manufacturers Part Number: SEL2870GMB.SYX Got a question? Get it answered...