Sony Cyber-shot WX350 Digital Camera - Black

The Sony Cyber-Shot WX350 in black is a high-end digital compact camera with versatile 20x optical zoom lens, high image quality and advanced noise reduction technology. The back-illuminated Exmor CMOS sensor delivers beautiful 18.2 effective megapixel resolution, while the BIONZ X engine ensures 3x faster processing than the previous BIONZ processor and more detailed reproduction of high-quality images. In addition to the above, the Sony WX350 also features Wi-Fi and NFC connectivity, Full HD movie recording, 4K still image output via HDMI socket, Picture Effect mode and 360 Intelligent Sweep Panorama.

The Key Features of the Sony WX350

• 18.2MP Exmor R CMOS sensor
• Optical SteadyShot image stabilisation
• BIONZ image processor
• Wi-Fi and NFC connectivity
• 20x Optical Zoom
• 3.0" LCD screen
• Full HD 1080p video
• 10 fps continuous shooting
• Intelligent Sweep Panorama 360

The world's smallest and lightest camera with powerful 20x optical zoom1
Small, yet packed with high-end features and components to give you dazzling photos. The WX350 has a 20x zoom and an Exmor R CMOS sensor, combining powerful precision photography with pocket portability.

Exmor R CMOS sensor
Bring out the detail, even in low light. A back-illuminated Exmor R CMOS sensor, with 18.2 effective megapixels, has wider receptive areas to allow more light and detail into every frame.

BIONZ X image processor
Expect truer colour rendering, better noise reduction, and faster burst mode shooting with the BIONZ X image processor - it's 3x more powerful than our previous BIONZ processor, for images of the highest quality.

Sony G Lens
G Lenses are packed with advanced optical technologies from Sony for crisp images and beautiful background defocus.

20x optical zoom
A 20x optical zoom takes you closer to your subject without sacrificing colour, detail, or tone.

Optical SteadyShot
The lens moves gyroscopically and compensates for movements caused by shooting handheld, for sharp pictures across the focal range.

High performance in any situation
You're covered whatever the occasion. An Exmor R CMOS sensor works with a powerful BIONZ X image processor to deliver bright, sharp detail in every frame. By Pixel Super Resolution technology analyses each pixel and upscales images restoring detail at zoom. You'll see a difference at night too, a wide ISO range of 80-12800 delivers pin-sharp results in low-light.

Auto Object Framing
Get beautifully composed shots that perfectly frame your subject.

Track the action
Lock-on autofocus automatically adjusts frame size based on the characteristics of your subject for clear and defined results.

Bright LCD screen
View pictures instantly on the built-in 7.6cm (3") LCD display, with five steps of brightness control.

Advanced flash
Indoors, at dusk, or at night-time - boosted sensitivity means brighter-looking pictures.

Unleash your inner director
Give your home movies the cinematic treatment. Just hit the dedicated movie button to start shooting crisp, clear Full HD movies. Optical SteadyShot Intelligent Active Mode keeps your videos stable and shake-free, even when you're walking or zooming.

Full HD
Capture detailed 1080 Full HD videos and get a crisp, clear footage at up to 60 frames per second (60p).

AVCHD
Choose the pro-quality AVCHD format for your videos - perfect for editing or if you want to burn your movie onto a Blu-ray Disc.

Every trick and transition
With MotionShot Video, captured subject movement is displayed in a sequence of superimposed images on a single background.**

Create, connect, and share
There's only one thing better than taking a great photo, and that's sharing it. With Wi-Fi and NFC built in, you can share your best shots in a second. And with the smartphone remote app you'll always be in control.

Share with Wi-Fi and NFC
Use NFC to make a connection with Wi-Fi to share your pictures and videos with friends and family.

Make your smartphone a remote control
Change settings, zoom in, and, most importantly, take a shot with the Smartphone Remote App.

Picture Effect
Breathe new life into a picture by using built-in Picture Effect technology. There's a range of modes to choose from - you don't even have to download image-editing software.

Go even further with panorama
Just press the button and sweep the camera from side to side - it's that easy with 360 Sweep Panorama. Your camera automatically stitches together a high-speed burst of frames to create one panoramic image. Intelligent Sweep Panorama recognises faces and subject movement, so you can create stunning panoramic images of people on the move.

See your pictures in 4K detail
Connect the WX350 to a 4K Ultra HD TV to see your photos in dazzling clarity on a big screen. Every shade you see will appear vivid and lifelike thanks to TRILUMINOS colour.

1. Among digital compact still cameras with optical zoom of 20x or higher. Based on internal Sony survey, as of Feb 5th 2014.
2. This product is also known as DSCWX350B.CEH, DSCWX350W.CEH